InvestmentsManagementConsultingAsset Management
Franchise partners
Owner-Operator
We acquire, operate, and hold hotels.
Tushar Shah founded and leads Laurel Lodging, a vertically integrated hospitality firm based in Mount Laurel, New Jersey, focused on acquiring, operating, and holding hotel assets.
Operator discipline
Post-close contracts, revenue, and brand standards under one team.
Brand affiliations
Hilton · Marriott · IHG · Hyatt across the portfolio.
What LPs see, when they need it.
Acquire
Hotels
Acquire hotels.
Reposition
Brand PIP
Renovate. Reset the ops.
Stabilize
Ownership
P&L under accountable hold.
Hold / Exit
By deal
Refinance or sell.
Disciplines
Six crafts that run the portfolio
01 / 06
About Laurel
Laurel Lodging
The Laurel way
Laurel Lodging is an owner-operator company — investments, hospitality management, consulting, and asset management under one accountable desk. Branded assets. Operator discipline. Lasting value for owners, guests, and partners.
HQ · Mount Laurel, New Jersey
01 · Leadership
Founder and Managing Member
Tushar Shah is the Founder and Managing Member of Laurel Lodging, a hotel investment, management, consulting, and asset management firm. He leads the firm's work across acquisitions, repositioning, operations, and long-term ownership.
Managing Member
Neel Parikh is the Managing Member of Laurel Lodging, where he leads acquisitions, underwriting, and asset management.
02 · Philosophy
We source hospitality assets and coordinate brand PIP, revenue strategy, contracts discipline, and guest experience as one operating program.
03 · Cadence
Source and underwrite hotels that fit the book.
Brand PIP, revenue, contracts, and guest experience in one reset.
Align the operating team, brand standards, and property plan.
Accountable ownership — refinance or exit by deal.
04 · Mission & vision
We create enduring relationships with brand partners, team members, guests, and investors through personalized service and gracious hospitality.
We grow organically by focusing on every detail — creating win-win outcomes for everyone involved in the hotels we own and operate.
05 · Pillars
Post-close contracts, revenue, and property standards sit with accountable leadership — not a remote slide deck.
Franchise compliance, PIP sequencing, and guest experience are treated as one program. Renovations meet brand standard without losing the deal thesis.
We source and hold in markets we can staff and supervise.
Accredited partners receive tax documents, tax packages, and capital accounts through a structured investor relations desk.
06 · Trust
Our public hotel book includes Marriott, Hilton, IHG, Wyndham, Choice Hotels, and Sonesta. Hyatt is included in Laurel Lodging's approved trust lineup.
Community & industry
Philadelphia
We support Ronald McDonald House in Philadelphia — the first House, keeping families close when a child is in the hospital.
Visit sitePhiladelphia
We support Gift of Life Howie's House in Philadelphia — a home away from home for transplant patients and their families.
Visit siteLocal markets
In the markets we serve, we take part in local fundraisers and blood drives alongside our property teams and neighbors.
Community support
Laurel Lodging supports Ruhan's Rally.
Visit pageGreater Philadelphia & South Jersey
We support Philabundance, the food bank serving Greater Philadelphia and South Jersey.
Visit siteMid-Atlantic
We participate in AAHOA's Young Professionals committee and Mid-Atlantic ambassadorship — supporting the next generation of hoteliers.
Visit siteNew Jersey
We serve on the New Jersey Restaurant and Hospitality Association board, contributing to the industry that sustains our markets.
Visit sitePennsylvania
We support PRLA and its work for Pennsylvania's restaurant and lodging industry.
Visit siteLeadership
The team behind the portfolio.
Founder and Managing Member
Tushar Shah is the Founder and Managing Member of Laurel Lodging, a hotel investment, management, consulting, and asset management firm. He leads the firm's work across acquisitions, repositioning, operations, and long-term ownership.
Managing Member
Neel Parikh is the Managing Member of Laurel Lodging, where he leads acquisitions, underwriting, and asset management.
Portfolio
Laurel Lodging portfolio — publicly evidenced assets only. For capital or partnership inquiries, use Partner Connect below.
Wyndham Flag199 Smith Road, Parsippany, NJ
Wyndham Flag41 Lake Front Drive, Geneva, NY
Choice Flag2468 State Route 414, Waterloo, NY
Hilton Flag515 Fellowship Road North, Mount Laurel, NJ
Marriott Flag430 Plymouth Road, Plymouth Meeting, PA
Hilton Flag12 East Swedesford Road, Malvern, PA
Sonesta Flag20 Overlook Boulevard, Nanuet, NY
Hilton Flag43 Lake Street, Geneva, NY
IHG Flag2175 Route 70 West, Cherry Hill, NJ
Choice Flag2085 Hylan Drive, Rochester, NY
Marriott Flag14440 Chantilly Crossing Lane, Chantilly, VA
IHG Flag4468 Starkey Road, Roanoke, VA
On the grounds
Redz and Events at the Falls at DoubleTree Suites Mt. Laurel · Infused at Holiday Inn Cherry Hill.
Dine at DoubleTree
Inspired American fare at DoubleTree Suites Mt. Laurel — breakfast through dinner under one roof.
DoubleTree Suites Mt. Laurel
Celebrate at DoubleTree
Weddings and gatherings by the waterfall garden — ballroom, garden room, and suites on site.
DoubleTree Suites Mt. Laurel
Lounge at Holiday Inn
Tapas and craft cocktails inside Holiday Inn Cherry Hill — lounge, patio, and late pours.
Holiday Inn Cherry Hill
Portfolio map
Tap a pin or ledger row to open the asset plate.
12 assets · 1,966 keys · 11 Own · avg 138 mi
Interactive map of the filtered portfolio. Locations shown: Dolce by Wyndham Parsippany, Parsippany, NJ; 41 Lakefront Hotel, Trademark Collection by Wyndham, Geneva, NY; The Lux Hotel & Conference Center, an Ascend Collection Hotel, Waterloo, NY; DoubleTree Suites by Hilton Hotel Mt. Laurel, Mount Laurel, NJ; SpringHill Suites by Marriott Philadelphia Plymouth Meeting, Plymouth Meeting, PA; Homewood Suites by Hilton Philadelphia-Great Valley, Malvern, PA; Sonesta Simply Suites Nanuet, Nanuet, NY; Hampton Inn Geneva, Geneva, NY; Holiday Inn Philadelphia-Cherry Hill, Cherry Hill, NJ; Comfort Suites Rochester Henrietta University Area, Rochester, NY; Residence Inn by Marriott Chantilly Dulles South, Chantilly, VA; Holiday Inn Roanoke-Tanglewood-Rt 419&I581, Roanoke, VA.
News
Market notes, portfolio milestones, and company updates.
Partner · Connect
Capital partners and asset owners take different paths. Choose one — we only ask what helps us reply usefully.
Choose a path
Careers · Portfolio
Browse live openings by property and team — or apply to join the Laurel Lodging team even if you do not see the perfect role yet. You can also contact hr@laurellodging.com.
Open roles
Loading openings…
Limited partner FAQ
High-level answers only. Minimums, fees, and economic terms are shared privately — not on this page.
Offerings are limited to verified accredited investors. Materials are shared only after qualification.
